Mark Sims is President of Madison Insurance Group, with more than 35 years of experience, and is an expert in the field of enterprise risk management and insurance consulting. In his role as President, he helps businesses insure catastrophic risk and employee benefit programs, converting premiums into financial assets and a potential profit center. Since joining Madison in 2000 (formerly Captive Alternatives), he has worked closely with tax attorneys, estate planning firms, family offices, and trusted advisors to create customized risk management solutions for HNW individuals and business owners across multiple sectors. He is certified by the National Association of State Boards of Accountancy as a National Registry CPE Sponsor on the topics of Enterprise Risk Management and Insurance.