Location Name
Willow Ballroom
Description

General Session - The Brand Premium: How Strong Branding Drives Higher Valuations

In today’s competitive M&A environment, a company’s brand is more than a marketing asset, it’s a value driver. Buyers increasingly recognize that strong brands command customer loyalty, pricing power, and strategic differentiation, all of which translate directly into higher multiples and faster deal processes.

CPE Credit: 1 - Specialized Knowledge

Date & Time
Tuesday, January 20, 2026, 10:10 AM - 11:00 AM
CPE Credit
CPE Credit: 1
Paige Wiese Lindsey Wendler Bryan Jenkins